Privacy Policy

Effective Date: 20th May 2025

At Tiles & Baths Direct, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website: www.tilessandbathsdirect.co.uk.

1. Information We Collect

We may collect and process the following data about you:

a) Information You Provide Directly

  • When you submit your details via our contact form (e.g. name, email address, phone number), we collect this data to respond to your enquiry.

b) Automatically Collected Data

  • When you visit our website, we use cookies and other tracking technologies (including Google Analytics 4 (GA4), Google Ads, and the Meta Pixel) to collect data about:

    • Pages you visit

    • Time spent on site

    • How you arrived at our website

    • Your device and browser information

    • IP address (used for location analytics, not for identifying individuals)

2. How We Use Your Information

We use your data to:

  • Respond to your enquiries

  • Provide you with information relating to your enquiry or purchase

  • Improve our website experience

  • Analyse site traffic and user behaviour

  • Measure the effectiveness of our marketing campaigns

  • Send marketing emails related to your enquiry or expressed interest (via Mailchimp), where lawful to do so

3. Marketing Communications

If you submit your contact details, we may follow up by email with information relevant to your enquiry. You can unsubscribe from these emails at any time using the link provided in each message.

We do not sell or rent your personal data to third parties.

4. Cookies and Tracking Technologies

We use cookies and similar tracking tools to monitor how you interact with our website. These include:

  • Google Analytics 4 (GA4) – to analyse site usage and performance

  • Google Ads – for remarketing and advertising performance

  • Meta Pixel – to deliver relevant Meta (Facebook/Instagram) ads based on your website activity

You can manage your cookie preferences using your browser settings or through our website’s cookie banner, where available.

5. Data Sharing

We may share your personal data with trusted third parties to help us deliver services, including:

  • Mailchimp (email communications)

  • Google (for analytics and advertising)

  • Meta (for advertising)

Each of these partners has its own data protection policies and only receives the minimum data necessary for their role.

6. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of any incorrect or incomplete data

  • Request deletion of your data

  • Object to or restrict how we process your data

  • Withdraw consent (where applicable)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please email us at [insert your email address].

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined above, or as required by law.

8. Data Security

We implement appropriate technical and organisational measures to secure your data and protect it against loss, misuse, or unauthorised access.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact:

Tiles & Baths Direct
Email: [insert contact email]
Website: www.tilessandbathsdirect.co.uk